The Location Marketing Division handles profiling and positioning of Berlin-Brandenburg as a media region and a storehouse of shooting sites. Apart from promoting the region in publications, at events and through advertising campaigns, the division's responsibilities include supporting retention of existing media companies and providing guidance on how to attract new firms to the area. All of this requires intensive communication and coordination with the private sector, political organizations, government and business promotion agencies. The division also encompasses the Berlin-Brandenburg Film Commission (BBFC), which offers a location service and a copious media region database.