Medienboard MIPCOM Reception: Launch of the ENTERTAINMENT MASTER CLASS
More than 200 international guests attended yesterday evening the official kick-off for the ENTERTAINMENT MASTER CLASS at this year's Medienboard reception at the TV market MIPCOM on Monday. Petra Müller, managing director and the evening's host, welcomed together with Reed Midem's Paul Johnson, ITV's entertainment boss Paul Jackson and Sandra Kleinfeld from Canadian CBC Television, many broadcasters, producers, distributors and creatives.
The international format academy is an initiative of the Potsdam based Erich Pommer Institute offering worldwide unique training for the development, production, marketing and distribution of programme formatting for the entertainment television. Founding partners of the ENTERTAINMENT MASTER CLASS are BBC Worldwide, CBC Television, Nordisk Film, Rose d’Or, Medienboard Berlin-Brandenburg, C21 and MIPCOM.

| Founding partners: Prof. Klaus Keil (EPI), producer Roland Willaert, Petra Müller (Medienboard), Paul Jackson (ITV), lawyer Christoph Fey, Sandra Kleinfeld (CBC Television), Paul Johnson (Reed Midem) | International crowd at Medienboard reception, among them Farrel Meisel (Puls TV), Rainer Siek (MT, New York), Camille Bidermann-Roizen and Eva Obadia (both International Academy of Television, Arts & Science, New York) |

| Dr. Stefan Gärtner (ProSiebenSat.1), Petra Fink (ProSieben), and Wolf Bauer (UFA Film TV Produktion) | ENTERTAINMENT MASTER CLASS initiators: Roland Willaert and Christoph Fey together with ITV’s Paul Jackson | Matthias Alberti (Sat.1) and Oliver Behrmann (Spiegel TV) | Martina Richter (HMR International), John Gough (Distraction Formats), Sandra Kleinfeld (CBC Television) |

| Martin Gülzow (Television & more) and Urban Frye (Rose d'Or) | Marcus Ammon (MGM), Eric Welbers and Christer von Lindequist (both Beta Film), Christine Brand (MGM) | Norbert Sauer (UFA Film- and TV-Produktion) and Petra Müller (Medienboard) | Hans-Wolfang Jurgan (Degeto), Hartmut Köhler (Ziegler Film), Regina Ziegler (Ziegler Film), and Stefanie Sauer (Degeto) |

| Dirk Beinhold (Akkord Film), Vinh-Pham Beinhold, Paul Jackson (ITV), and Daniela Matei (ProSiebenSat.1) | Birgit Reuter (Medienboard) and How to Mips participants Christoph Bauer (Propellerfilm), Hanneke van der Tas (Niko Film), Alexander Bickenbach (Frisbee Film) | Reed Midem’s director Television Paul Johnson and... | ...ITV’s head of entertainment Paul Jackson opening the Medienboard Reception |
Among the guests John Gough (Distraction Formats, London), Urban Frye (Rose d'Or, Luzern), Farrell Meisel (Puls TV, Warsaw), Eva Obadia (International Academy of Arts & Science, New York), Camille Bidermann-Roizen (International Academy of Arts & Science, New York), Rainer Siek (MT.NY, New York), Dr. Stefanie Lemcke (Media Consultant, New York), Rick Feldmann (NATPE, Los Angeles), Matthias Alberti (Sat.1), Marcus Ammon (MGM), Ludwig Bauer (Tele München Gruppe), Wolf Bauer (UFA), Norbert Sauer (UFA), Dr. Stefan Gärtner (ProSiebenSat.1), Hans-Wolfgang Jurgan (Degeto), Regina Ziegler (Ziegler Film) and many more.
Information and application for the ENTERTAINMENT MASTER CLASS at www.entertainment-masterclass.tv.
The ENTERTAINMENT MASTER CLASS is supported by Medienboard Berlin-Brandenburg.