Film & Kino Pressemeldung Fördermeldung
Medienboard to support new digital cinema screens YORCK ON DEMAND and INDIEKINO CLUB
PRESS RELEASE
Berlin / Potsdam – With YORCK ON DEMAND and INDIEKINO CLUB, two innovative cinema-on-demand platforms are being launched from Berlin, where audiences can expect an exquisite selection of films curated by experienced cinema makers.
Stated Kirsten Niehuus, Medienboard managing director: “A digital cinema with well-curated programming is a great addition to the analogue cinema offer. Cinema operators know their audience and know how to provide them directly with the stuff of audience dreams or fears. One thing holds true for cinema and couch alike: Only cinema can do what cinema can do!”
Stated Hendrike Bake, Indiekino Berlin managing director: “Many cinema-goers miss their neighbourhood cinema. The INDIEKINO CLUB brings streaming and analogue cinema together and works in the long term beyond the pandemic: subscribers watch selected art-house films online and can also use their Club Card to enter all participating cinemas at a discount. It is also important for us to further expand the cooperation of Berlin’s independent film theatres with the club.”
Stated Christian Bräuer, Yorck cinema group managing director: “Over the past 12 months, our guests have always impressively let us know how much they appreciate our film selection. We would now like to transfer this expertise to the digital space and offer a reliable place to go for hand-picked good films with YORCK ON DEMAND. Nothing in this world can ever replace the cinema experience. YORCK ON DEMAND is therefore not conceived as a lockdown replacement, but explicitly as an extension of our cinema offer even in more normal times.”